Is Merchandise an Afterthought?

By |2019-08-30T11:54:29+00:00April 6th, 2017|Affinity News, Industry News, Merchandise|

Is merchandise an afterthought or an integral part of the exhibition plan? Since my last blog I had the privilege of being invited by a client to Mobile World Congress in Barcelona to see for myself how the merchandise I supplied for them was being used. I took this as a great opportunity [...]