About Us

Affinity Merchandise Ltd has been created by Kate Smart who has worked within the promotional merchandise / corporate gift industry for the past 20 years.

Having managed and developed merchandise for a significant number of highly recognisable blue chip organisations – including the largest Global Bank, Investment Banks and Wealth Management Companies, IT and Telecommunications, Beauty and Healthcare to highlight just a few, Kate has decided to utilise her expertise and provide the personal service to businesses like yours. Kate’s experience of having worked for the largest distributor for 12 years of her career really stands her in a strong position to deliver expertise in product and supply chain. Kate knows what the customer wants and needs, and will always go the extra mile to deliver.

Being a small and agile business, together with extensive experience in this industry, Affinity Merchandise Ltd could be your ideal partner.

With more than 20 years experience in the corporate and promotional merchandise industry, we truly believe it should all be about you!

Before, we talk about you and your needs though, it’s important to explain our offerings and ethos.

So, what can we offer you? Why choose Affinity Merchandise? Why change?

We truly believe we offer you:

  • A professional, efficient and hassle free experience – you won’t be passed from pillar to post!
  • A consultative approach – whether you need a one off product, or a range of co-ordinated merchandise, we’ll work with you to find the perfect solution
  • Independent product advice – we present you with product ideas because we truly believe they will be right for you and your brand.
  • Value for money – expertise brought to you at affordable prices
  • A genuine passion for products and an exceptional customer service experience. Nothing is too much trouble!
  • Ethical supply route – giving you peace of mind

It’s Not All About Us!

This really is all about you! What are your needs, and how can Affinity Merchandise deliver?

Most importantly, products need to be ‘relevant’. Throughout the decision making process, it’s important to ask yourself key questions:

  • Who’s your target audience? This will enable us to make a few assumptions, and present you with relevant product ideas
  • How much do you want to pay per item / recipient?
  • How many people do you want to reach with your product’s?
  • How will you want the item/s branded?
  • How will you be giving the product away? Will it be:
  • Freely at an exhibition
  • Given to specific individuals at a conference or similar
  • As a thank you gift
  • As an apology
  • To support a product launch
  • To promote a campaign
  • As an individual item, or as part of a coordinated ‘pack’
  • What’s the message you’re trying to portray?
  • When do you need to take delivery?
    Critical to know this as this will determine the source of
    manufacture which will impact on the lead-time.