About Kate Smart

Kate Smart BA(Hons) graduated from the University of York in 1994. Following a short spell in banking, Kate moved to the South of England where she took her first sales role in the promotional merchandise industry. After working 18 years for distributors managing large blue chip clients, and managing a team of Account Managers, Kate decided to branch out alone and founded Affinity Merchandise Ltd which started trading January 2015.Kate’s values are ingrained in everything that she does. She is passionate about giving excellent customer service to all clients as-well as the equal importance of managing supplier relationships. She always ensures that the interests of her clients are looked after and makes sure that her business is kept up to date with product trends.In her spare time, she volunteers for a local ‘Sport in Mind’ charity supporting a badminton coach. You will also find her walking her dogs, running 5k or 10k, gardening, and more recently on the golf course.

2019 predictions: Make your business stand out with these 3 promotional product trends.

By |2019-08-30T11:54:22+00:00January 25th, 2019|Merchandise|

While the first few weeks after Christmas can seem pretty barren and dull for many people as things slowly get back to normal after the festive season, in the world of promotional products things start to hot up with the annual PSI event. Known as the leading European trade show of the Promotional Product Industry, [...]

Merchandise for a night to remember: The Maidenhead and Windsor Business Awards 2018

By |2019-08-30T11:54:24+00:00October 26th, 2018|Affinity News|

Although I work with companies all over the UK, my office is based in Maidenhead, Berkshire and I volunteer with the local Chamber of Commerce. Maidenhead and Windsor are relatively small towns but our location in the Thames Valley and proximity to London and Heathrow means there is a hub of thriving businesses here. When [...]

Don’t dispose; buy re-use!

By |2019-08-30T11:54:25+00:00September 13th, 2018|Affinity News, Industry News, Merchandise|

More and more we're seeing the dreadful impact of plastics on our environment.  We only have to look at the recent David Attenborough Blue Planet series which highlighted the dreadful consequences of disposing on non-disposable waste and specifically single use plastic. https://www.youtube.com/watch?v=xLx4fVsYdTI 2015 plastic carrier bag charge From October 2015, our Government stipulated that large [...]

It’s Time to Tee off

By |2019-08-30T11:54:27+00:00June 29th, 2017|Affinity News, Merchandise|

It's Time to Tee Off Welcome to this month’s blog - July heralds to be a fantastic month for Golf for the UK. First to tee off is The Irish Open on the 6th July , followed by The Scottish Open (13-16th July), 146th Open at Royal Birkdale (20-23rd) and the Senior Championships in Wales [...]

The Rise of Wearable Tech

By |2019-08-30T11:54:28+00:00May 17th, 2017|Affinity News, Merchandise|

The Rise of Wearable Tech Health and well-being has never been so popular. There are gadgets and apps for everything from heart rate monitors to GPS trackers, each filling the insatiable desire to gain more knowledge about our bodies. It is estimated that wearable fitness monitors is now a $1.15bn industry. I too have succumbed [...]

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