{"id":360,"date":"2017-04-06T12:52:45","date_gmt":"2017-04-06T12:52:45","guid":{"rendered":"http:\/\/affinitymerchandise.co.uk\/?p=360"},"modified":"2019-08-30T11:54:29","modified_gmt":"2019-08-30T11:54:29","slug":"is-merchandise-an-afterthought","status":"publish","type":"post","link":"https:\/\/affinitymerchandise.co.uk\/is-merchandise-an-afterthought\/","title":{"rendered":"Is Merchandise an Afterthought?"},"content":{"rendered":"
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Is merchandise an afterthought or an integral part of the exhibition plan?<\/h1><\/div>
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Since my last blog I had the privilege of being invited by a client to Mobile World Congress in Barcelona to see for myself how the merchandise I supplied for them was being used. I took this as a great opportunity to see what other branded merchandise was being given away at this high profile event.<\/p>\n<\/div>

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After extensive walking of the aisles my feet were pretty sore, and with the exception (as biased as I am) of the merchandise I supplied for the event, I was on the whole unimpressed by the selection of giveaways, which got me thinking. Is merchandise an afterthought or an integral part of the campaign?<\/p>\n

For the purpose of this blog we will focus on merchandise for exhibitions, however the themes and questions are equally important for other uses of merchandise.<\/p>\n

Motivations for buying branded items can be very different, however they should have 2 common criteria<\/p>\n